picture this

Accurate brand communication has never been more important; particularly when considering the growing use and effectiveness of online promotion and its contribution to tourism marketing. (Especially in this increasingly competitive market)

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photographic quotes

Some wise thoughts of those who inspire me:

• My early childhood equipped me really well for my portrait work: The quick encounter, where you are not going to know the subject for very long. These days I am much more comfortable with the fifteen minute relationship, than I am with a life long relationship. - Annie Leibovitz

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basil fawlty of photography

basil fawlty of photography, who would have thought! I was recently gallery sitting and I know it is something I enjoy doing; displaying my work and realising ... "hey this is my work.!"... sometimes I struggle,,, :)

But I am now realising that I am becoming a GOP, one of those 'Grumpy Older People'... something many friends and family have been saying for a while but of course I am in complete denial and think I have the same exuberance for the general public that I had twenty years ago.

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through my eyes

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photography guide

Photography Guide - I was recently updating my computer system and, like cleaning out a shed and seeing an old box in a sun-ray illuminated dusty corner, found some wonderful gems hidden amongst turn of the century digital clutter.

One such gem was a file, aptly named photog-elements.doc, contained the incomplete editing of copious amounts of information gleaned from hours of reading, googling, and trial & error shooting. Just like the Mark 6 Jaguar my father started to renovate back in the 1970's, every thing was there but it just need some dusting off and a bit of honing and it might still be usable.

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what is RAW

What is RAW:

A RAW file is a Greyscale file and does not contain anything we humans can see as color as opposed to a TIFF or JEPEG which are ‘processed and contain the colour information required to view it.

The RAW file will also contain the interpretive 'information' (White Balance, Colorimetric interpretation, Gamma Correction, etc) and it is that which will be utilised by the camera or computer software converter to translate this data based on the characteristics of the color filter array (The sensor) 

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